READ THE STORY, SEE THE FILM, WEAR THE TSHIRTS.
Once upon a time, an advertising man and a Film Director meet at an internet coffe
The director, was just about to shooting his film, CINE HOLLIUDY (an regionalist comedy film, with local actors and producing team, that was about to beat Hollywood Blockbusters, like WOLVERINE or IRON MAN, here in CEARA - our home state).
The film HAVE A FUNNY AND PECULIAR LANGUAGE: it is spoken in a kind of Dialet from Northwest of Brazil and who (once in theaters outside of Ceara) needed subtitles even for brazilians.
After many days of chat and friendship, I had an insight; Create a T-shirt Collection to Speak the same Language as the film it self (DIALET).
I show him the first sketches, he just loved and gave me the authorization to care on.
We realized that we could built the steps into our t- shirts as one of the agency strongest creative platforms.
So the first t-shirt was born:
Bruce Lee became "Brucisgladson", playing with the film fighter (and protagonist, "Francisgladson".
We use Hollywood Cinema Icons to play with our language. Such as: BATE MAH!! wish means "BEAT, MAN!" and sounds just like Batman.
Ricardo Hilsdorf, Manager of Movie Midia - Fortaleza.
And "ANDE TONHA!!!" wich means "COME ON BABY” for romantic Scenes.
Video: "this is a technique called 'wisdom tooth pull out'. If you're broke and don't have any money to take of your wisdom tooth, just ask me and I'll pull it off"
Main Caracter of film, francisgladsson Training for fighting scenes.
THE DIRECTOR.
The Director himself became a huge fan and He is one of our main models.
Halder wearing one of the tshirts at an national cable tv show - GNT
After that first experiment and the huge success of the film, the production company DONWTOWN FILMS hire us to do The Second collection for
HALDER's NEXT FILM: O SHAOLIN DO SERTÃO. Another success and Blockbuster.
We Produce something based on their WARDROBE PRODUTION COLOURS.
The "AI DENTU!" T-shirt means "FUCK YOU!" or "PUT IN ON!" or even "SCREW YOU!".
The "TORA PLEURA" T-shirt means KICKING ASS!!
The "URI" ones, means OUTCH!!
IT BECAME A FEVER at the premiere movie section.
THE RESULTS.
Film Actors and Comedians in general falled in love for our t-shirts , it became very popular among them and we are studying a possibility to put this t-shirts Collection ad some others on sale, at our on line STORE.
We are even producing a film campaign to launch our online store in a near future: