HOW PRECIOUS OUR FRUITS CAN BE IN A FESTIVAL, WITH A LOT OF IT AROUND US?

Briefing: we should develop a positioning concept and a stand-BOX in Agriculture Business Festival called FRUTAL. 

OUR FARM CLIENT, Agricola Famosa is based in the Norwest of Brazil, between the states of Ceara and Rio Grande do Norte.  We had the smallest Stand in the Festival. How to make buzz on that conditions.
 

SOLUTION

 

We already knew that we would be surrounded by millions of fruits stands,  all of it, making fruits taste and making  a lot of noise and sales promo to get new business. So we came up with a concept like "Fruits just like art peaces, like precious things". We project and developed a Lounge in Black and Wood with Great Music playing.

 
A Flated TV with films from the Fruit farm and  we( exposed) ONLY 4 types of fruit. The best harvest or the best Years of seeds development. We protect it from the visitors with museums barrels. And we suggest to put an Water Melon developed in a Japanese Tecnique with make it squared. All of it showed on the top of wood columns and Red Velvet Pillows 


Results:
We had the most visited and photographed Stand in The All Festival.
And many business done.