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FREEBOARD MALE CLOTHES
We had that client to launch a t-shirt collection. We made all the concept and we should response to a Client which to say something about "CARPE DIEM" - Enjoy the day.
It was a Winter Collection but we decided to shoot at the Dunes (after all, here at the tropics our winter time is spent by the sea too. Than we work later on with photoshop to make it as clear as almost snow. We introduced unexpected sports elements and give it an SU-REALISM atmosphere to the pictures.
It was the first days of our Exclusive Bike roads in the City(there was a huge discuss about it) and we send a message with the campaign. The Next collection we shotted at an Indian Community. The brand concept became more popular after that and we do conquer the account of an Swedish Hair Design Studio to work with.
IDA AXESTENDT HAIR DESIGN STUDIO
We do the launch with the client's face. She was quite young and beautiful, and became the soul of the brand at the market (wich was unusual to the hairdressers Owners). So the Add was a kind of "HELLO, here I am! I am IDA!".
RED KISS
(WINE STORE CAMPAIGN)
The concept was developed for the wine store Effervescence.
The campaing wanted to demonstrate, in the valentine's month, that a good wine is simple, romantic and alluring like a kiss.
In adition of that, we decide to use a fashion photographer and producer to have that kind of Stetic. After all the client clearlly wanted to have an open talk with a not tradicional but trendy target, and thats also, why we gave another step in to this vampire style poster.
Around the restaurants, our girls waiters challenged the couples:
one of them should try the wine and give a Taste -kiss to his or her mate.
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