DESAFINADO CD STORE  

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The briefing was a valentines day sale. The objective was surprise the couples with antique prices for top Albuns. 

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We discovery just around the down town a man who kept the tradicional way  to do frames of couples in a manual painted photographies (using basiclly fingers and solid ink(drowing). He is the last one of his kind and his tecniche was about put colours in a black and white (acording to him), “boring” picture)

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With his own hands; the artist use to choose wich clothes and kind of hair, acessories etc. The couple should appear, off course, in old style. Just magical.

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The concept was: 

 

"There is something antique

about the music for couples this days.  

The price." 

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We develop newspapers adds and at the Cds store, we recreate an old frame to put around one of the windows store using the very same wood the old pictures use to come up with. (see the video case below)