Invited to assume the position of Editorial Director and the co-ordination body for the Creative Talents in Ceara. I do planed and coordinated the biggest meeting with Creative teams at the Region Norwest (70 million people). That time, with only a couple of years working as a copywriter, I also decided witch concepts we should use to advertise that meeting.
I was Invited to contribute with the strategy inputs at Imagine Comunication. I work on tactical activity to secure the position of the State Goverment (Maranhão). I took specific responsability for The Secretary of State for Education to Lady Roseana Sarney (daughter of a former-President of Brazil, José Sarney) and Secretary of State of Heath.
At my home state i worked to a major electrical retail client in Brazil, Lojas Arapuâ. During that time we became absolute Leader in Sales across the country.
Slogan Propaganda - (McCann Erickson- Brazil partner’s to help with the account of Pão de Açúcar Supermarkets (one of the biggest in the country)
Iprede Institute Account (Kids Charity) first awarded campaign
( I managed to do my first steps as a film producer and Co- Directed all the 3 films campaing) to provide food and clothes
Shopping Iguatemi (The second largest group in Shoppin Centers business in Brazil) By that time, we improve the sales in more than 100% winning another awards with the presented Campaing based on THE MASK- Jim Carry comedy.
Left the country for the first time to live in England). As a Traveller and Student only.
After come back I worked for some agencies aroud my hometown.
Even in a couple of diferent states.
I Went back to England, this time, to work for a New Business Team at TDA in Bristol.
As a Freelancer Copywriter, working with a Account and Planning Director Ian Michael Armstrong (who was also my friend) we do won new accounts to the agency (Like Donwhill Insurance) And I personally developed several concepts to clients like Clark´s Shoes, Sainsbury Supermarket and TDA´s (the Agency itself comunications campaing).
I worked to Young and Rubicam, Strat, Eurorscg (as a free lancer to Peugeot ) Uzina and many others local agencies. In Portugal I some advertisings awards.
At Young and Rubicam I worked with all the Art Directors in the agency (including the Creative Director, Luís Cristello, one of the most awarded in Brazil). That gives me a sense of flexibility and hability to work with diferent people and many differents visions of our business industry. There, I also fall “in love” for Art Direction too. By that time i won Network internal competitions an Cresta Award. (with a No alcoolic beer´s campaing)
Later on, The Épica Awards Films ( It was a 13 seconds film to AUDI – CAR DEALERS in Portugal). It was at STRAT (Local) Portuguese agency. They already had the account for more than 3 years, and never did a film ever since. After my arrival, we did it and we became more and more agressive on that matter. We started to be more proactive to this account, especifically. We start to develop our own concepts and present to our AUDI´s Autorized Deller in Portugal, and that way, we were capable to aprove several jobs .
After that time I was invited to develop a Creative Thinking to a non experienced team at a small agency called Uzina. It was Directed by a guy from Argentina;( Gustavo Soarez) who worked, in the past to DPZ São Paulo. As a result of my work there, we do win some accounts seach as: KIA Motors, and Pfizer International (in a big competition against FCB –Portugal). It was a strong experience with Creative Direction some how.
After 3 years at Uzina, I planned change countries. than I went back to freelancer´s jobs. Durring 6 months I worked to Kawasaki, Samsung and Alfa Romeo at Caixa Alta (another portuguese agency) After that , develop some freelancer´s campaing for Peugeot Automobiles in EURORSCG Lisbon. Than and left Portugal.
After several interviews in Milan I decided have a big time vacation in the northwest of Brazil. After a couple of months I start to develop campaings and consultant services as a Creative Director. Woking in a envirment of a Growing Market I develop print campaing for local brands and for Toyota Autorized Dealer. Than I was invited to Direct a Creative team in the Largest Local Agency named Verve. That period we start to present “No mídia” campaign to the clients.(then we get an Gold Award in São Paulo Advertising CCSP Anuário) and show to the market a entirelly new point of view in Comunications in general. “We broked some walls” and developed a wicked campaing for the agency´s main cliente ( The largest water park in latin América- Beack Park ): We shared some domestic cameras with the consumers inside the water Park. They did the shots. We just direct and recorded. No models, No edit, No music. Just “consumers artistic view”. 25 films done. Surprise and schocking. They loved see themselfs at the anual film campaing of their fravorite Amusement park.
In only 8 months with a very youg creative team we do win a couple of new business and important Brazilian´s Advertising Awards. Seach as São Paulo , Gramado and Prêmio Abril.
Now, I´m back to a freelancer jobs. As an little business consultancy marketing and Creative oficce”, we are developing some planning and campaing for Brazilian Clients. Working togheter with ex-double
From agencies i worked before.
In the last months i did pitchs to European Markets like Latvia (RIGA), Rússia and even a couple of freelance projects to Bristol and Tickenhan in England.
AUDI Europa, Sansung, Alfa Romeu, Kawasaki Motocycles, Alfa Romeu Automobile, Super Book beer, Sansbury Supermarket, Precision Autocare, Peugeot Portugal, Downhill Seguros, Danone, Toyota, Nissan, Iguatemi Shopping Center etc.
Freelancer working client´s: Agrícola Famosa Melon´s Farm, Desafinado Cd´s Store, Suzuki Motocycles, Cajuína São Gerardo (Soft drink´s), Solutions Film´s.
Brazil - Colunistas Brasil- 1 gold, 1 silver, 1 bronze. 3 short lists
Brazil, South América - Gramado International Festival) - Gold, Silver, Silver, Honor Regard ,many short list.
Brazil, South América - FIAP(Argentina)- 1 Silver, 1 Bronze, 1 short- list
Brazil- Anuário de São Paulo- Gold
Brazil- Prémio Abril
Europe - Epica Awards- Gold in Film Category
Europe -Young Creatives CCP(Portugal)-Short List Figueira da Foz. Portuguese Language´s Festival of Figueira da Foz: 1 Gold , 1 Silver, many short-list
(New York) Cresta Awards - 1 bronze, 3 Short- list
(Liaa- London)- Retail Campaing- Book
Young & Rubicam ´s Best Film in Europe (Inside Competition)
Argentina- FIAP- Bronze, Silver
Other Features
Nice Caipinha Brazilian Drink´s Maker.
Not bad Samba and Bolero´s Dancer
Natural Brazilian skills to Football.